Back to tools UX Report A guided review of a website against conversion and UX best practices — HERO messaging, social proof, storytelling and calls to action. Pick the website type you are reviewing, then work through the checklist. Your answers are saved in this browser.
All types Landing page Corporate business SaaS eCommerce Homepage Personal
HERO Block Clarity & Relevance of Supporting Sub-Headline A compelling sub-headline or descriptive text should quickly convey the core purpose of the website—what problem it solves, the category of its offering, who it serves, and how it functions. → Headline Descriptiveness and Clear Value Proposition A clear, descriptive headline on the HERO block instantly conveys the website's core offering and value proposition. → HERO Block Standard Layout A well-structured HERO block can significantly improve user engagement by providing an immediate overview of what the website offers. → PR Coverage & Endorsements Display Showcasing reputable media coverage, endorsements, or notable client use highlights a brand's credibility and social validation. → Primary Call-to-Action Button This instruction evaluates whether the CTA button text in the HERO section effectively communicates the action users will take upon clicking. → Product Ratings Visibility Highlighting ratings or reviews near the website title offers immediate social proof, guiding potential buyers to trust the product's quality and credibility. → Problem Agitation Highlight Negative Consequences Pointing out the potential risks or repercussions of leaving a problem unresolved can spur users to take action. → Problem Communication Effectiveness Effectively highlighting the core problem throughout a product page establishes immediate relevance and urgency. → Single-Problem Focus Ensuring a product focuses on one clear, impactful problem drives clearer messaging, stronger user engagement, and higher conversion potential. → Testimonials Problem Reference Including direct references to the user's initial challenge within testimonials strengthens their credibility and persuasiveness. → Clear Solution FAQ Implementation An FAQ section centralizes common inquiries, helping users quickly find answers without needing direct support. → Features-to-Benefits Alignment Linking product features directly to user-centric benefits is critical for demonstrating real-world value. → Highlight Unique Selling Points (USPs) Showcasing unique selling points (USPs) like ethical practices, charitable donations, or high delivery success rates underscores the brand's values and sets it apart from competitors. → Key Features Visibility Highlighting a concise set of core features helps users quickly grasp what makes the product valuable. → Objection Handling By proactively identifying and addressing common user objections, websites can build trust and credibility while preempting hesitations that might otherwise deter conversions. → Use Case Visibility Highlighting clear, relatable use cases demonstrates how a product solves real-world problems, giving prospective customers a stronger sense of its practical value. → Value Proposition Reinforcement Repeatedly emphasizing a clear, compelling value proposition throughout the website cements it in users' minds and drives stronger engagement. → Social Proof Highlight Key Points in Testimonials & Case Studies Focusing attention on the most impactful elements of testimonials and case studies—like quantifiable achievements or distinctive product advantages—helps users quickly grasp the real-world value of your offering. → Social Proof Showcasing Showcasing diverse social proof fosters trust and legitimacy, reinforcing why potential customers should believe in a product or service. → Testimonial Distribution Strategy Strategically placing testimonials across multiple touchpoints on a webpage can significantly boost user engagement and build ongoing trust. → Testimonial Visual Authenticity Including photos and professional details within testimonials adds an immediate layer of authenticity and human connection. → Desired Action Contact Information Accessibility Prominently displaying contact options fosters a sense of openness and support, encouraging potential customers to reach out with questions or concerns. → Express Payment Options Visibility Offering a range of express payment methods—like PayPal, Amazon Pay, Google Pay, or Apple Pay—simplifies the checkout process for users, boosting trust and reducing friction. → Multiple CTA Integration Providing multiple, strategically placed CTA buttons on a landing page can significantly enhance user engagement and conversion rates. → Prominent Pricing Display Displaying pricing details prominently, especially above the fold, can significantly improve user trust and conversion rates. → Urgency & Scarcity Elements Implementing urgency and scarcity tactics, like countdown timers, low stock alerts, or short-lived discounts, can significantly drive immediate conversions. → Engaging Storytelling Clarity & Simplicity in Product Usage Explanation A straightforward, three-step explanation of how the product works helps eliminate confusion and reduces friction in the user journey. → Clarity of Product Purpose & Origin Story A well-defined product story helps users understand not just what the product does but why it exists and why it matters to them. → Defining the Product's Nemesis & Unique Positioning Clearly defining a nemesis—whether it's a specific problem, an outdated industry standard, or a competing solution—helps create a compelling narrative that positions the product as an essential improvement. → Empower Users to Become Heroes in Their Story A compelling product story should make the user the protagonist, showing how the product serves as the tool that enables their success. → Enable Informed Decisions with Product Comparisons Product comparisons empower users to make confident purchasing decisions by clearly outlining what sets the product apart. → Heading Hierarchy & Clarity A clear heading hierarchy allows users to scan a landing page and quickly understand its flow and key points. → This is a manual checklist for now. Once the criteria are finalized, UX Report will scan a URL and assess each point automatically.