Tools
Small, focused tools built around the ideas explored in the journal. Free to use, no accounts.
Audit any website for AI readiness: can answer engines like ChatGPT, Perplexity and Claude crawl it, read it without JavaScript, and understand who is behind it. Twenty-one automated checks across crawl access, rendering, structured data and AI protocols.
A guided review of a website against conversion and UX best practices — HERO messaging, problem framing, social proof, storytelling and calls to action. Pick your website type and work through a curated checklist, tailored to what matters for that kind of site.